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Commercial & Marketing

Our mission is to position CEMEX as our customers’ partner of choice for all types of building projects and to support the CEMEX strategy by differentiating our products and services from our competitors’. We build and nurture relationships with customers, and provide them advice to ensure that the product or service they purchase is effective and optimal for both their short- and long-term needs. We support CEMEX’s value of customer centricity and collaborate together with other areas to develop innovative products that meet our customers’ needs. We design the customer support and services that strengthen the overall experience and build customer loyalty.

Commercial & Marketing


We are the team directly responsible for cash-flow generation today and in the future, our work has a direct impact on business results. We must understand the unique needs of each of our clients—no two are the same—in order to provide them the right solution; often we must adjust our suggestions to their changing conditions and a variety of scenarios. To ensure that the CEMEX customer experience is consistent throughout the business, we develop tools and training for our sales force team. We also design customer loyalty programs that help us build enduring relationships with our customers.

Be a part of the challenge

This team has a mix of skills that range from strong interpersonal communications and good administrative abilities to a detailed technical understanding of our products and their uses. Working in this area requires you to be agile and savvy in order to support current and potential customers and strengthens your negotiation, conflict-management, environmental-analysis, consulting, problem-solving and commercial skills. As collaboration with different functional areas is pivotal to our work, great communication and teamwork skills are essential to a team member’s success. A good understanding of branding, marketing principles and product development, as well as strong project-management abilities, are also beneficial.

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